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Writing Themes Thursday | Calls To Action Are Insanely Important

When was the last time you read an article that didn’t sink in? A post that you forgot about the moment you clicked outta there? If this sounds familiar, chances are you’re reading content that’s seriously lacking call to action muscle.

Continue Reading And All Your Dreams Will Come True

Ok, your calls to action should be able to deliver on their promise, but they should be simple and concise – they tell the reader to do something. In any case, calls to action are so crucial to copywriting that your online business will inevitably fall apart if you aren’t using them.

This week’s Writing Themes Thursday pulls from various experts on the subject of calls to action, read on to learn more!

How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn From Sonia Simone at Copyblogger, a helpful guide on how to create action by simply asking your readers to do so. The very last line in the article is a wonderful example of precisely Sonia’s topic, the crafty devil.

Call to Action! Creating Cool Gradient Style Buttons Calls to action come in different forms, but some of my favorites are the easy to see buttons that make the desired action simple and painless. From Patrick Winfield at Bluegless comes a super handy guide for creating your own call to action buttons.

5 Real Life Examples of Fantastic Calls-to-Action Continuing with the button theme, Corey Eridon at Hubspot brings some real-world calls to action to this party by outlining the CTA’s in some big wig recognized copy. So wait, GoDaddy and Intuit know what they’re doing after all?

Get More Blog Email Subscribers With This Quick Step-by-Step Process If you’re asking your readers to take a specific action, what’s in it for them? The simple joy of seeing your face pop up in their inbox each day? According to my mom, yes. According to Stanford at Pushing Social, however, my ma’s opinion of my dashing good looks is off base, so offer something in return for their subscription/follow/like.

Until next week, (Happy May Long Weekend Queen Victoria!) start training your brain to focus on calls to action, you’ll be amazed when you start to see examples everywhere!

Need more than two articles each week? No problem! Follow me on twitter and I’ll keep the knowledge flowin’!
Photo cred: Flickr user Jake Mates

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