Perfect Headline, Perfect Post

This is Where the Perfect Headline Goes

Without question, this is the first sentence in today’s post, and will serve exclusively as a means of directing readers to the next sentence. This sentence. Now we’ll contribute to today’s headline, This is Where the Perfect Headline Goes, feel excited about our current SEO ranking, and move steadily toward the central topic this post seeks to tackle.

This is the sentence that entices readers to delve deeper into the post, now that their curiosity has been piqued.

First we’ll introduce some choppy spacing.

Then a powerful, inspirational quote that appeals to the timeless sensibilities of the reader.

It’s nearly time to delve into the body of the post, which is introduced by this sentence and outlined by the following subheadings.

This is the First Subheading

This is the first sentence of the first paragraph in subheading number one. It’s important for this subheading to continue speaking directly to the intended audience in addition to contributing to the main idea behind the perfect headline.

This is where we’ll link to another inbound marketing expert’s take on the importance of structuring your post. This link will help readers by giving them another perspective on the driving topic in the perfect headline. We will also feel increasingly satisfied with our current SEO situation in addition to our ability to spread good will amongst the owners of the internet: bloggers.

The sentence following this one is where the first call to action will be written. It will tell readers to think about the content within the first subheading and then to continue reading the post.

This Subheading Asks a Question?

The second subheading will again contribute to the perfect headline, only this time it will introduce an emotional element to the post, which up until this point has read mostly like a robot’s diary. Light tinges of humour and personal tastes will be written within this subheading, confirming that, indeed – the subheading did ask a question.

The paragraphs within this subheading will encourage mental participation as well as out-of-the-box thought processes. This sentence will tell the reader to think about that for a second before reading on. Colloquial, bitchin’ language is referred to here.

This section looks like a good place to ask three questions. Let’s ask ourselves three questions:

1. Is this the first question?
2. The second question always states a thing and then questions it, right?
3. The third question doesn’t even need to be a question at first – but do you think it’s important to be thorough when describing the topic of your perfect headline?

Here’s where the sentence that wraps up the questions will go, confirming the answers to all three with a relative sense of ease previously not experienced in the post.

The Third Subheading Comes Now

This is a short kind of short sentence. The previous sentence, in addition to this one, will once again repeat the central topic of the post, which was introduced by the perfect headline, which is being driven home by the subheadings and expanded upon by the paragraphs.

Let’s demonstrate expertise with this sentence (the reader may have thought the post was nearly over, and they will be excited that there is one more idea to learn about – they will be happy).

Crazy Cat This is Where the Perfect Headline Goes

This is where a picture of a dumb cat from flickr user Sergio Bacioiu will go.

This paragraph will demonstrate a strong understanding of this post’s final idea. This is where another link that supports your post’s overall perspective will go, (and in parentheses, words will allude to the fact that the previous link may in fact clash with the perspective you are attempting to explain) and your readers will be pleased that you have included content from other experts.

Note: this subheading will make use of interesting literary tools such as italics, brackets, bolded words and strike-throughs. Their usage will be explained in the current sentence as an addition to the previous sentence. This sentence will again call attention to the perfect headline that began today’s post.

This Subheading: Soon the Post With the Perfect Headline Will be Over

This is where the beginning of the end is introduced. This subheading, which will always be an extra to the original agreed-upon amount of subheadings (indicating a ‘beyond the call of duty’ mentality) will deliver a valuable sentiment that shall be cherished by readers for many of the minutes immediately following the conclusion of this post.

This sentence will really call for your readers to think for themselves, as it will demonstrate the perceived rules demonstrated throughout this post being bent in order to indicate an almost satirical look at the alleged possibility of “the perfect post”. Quotation marks will be used improperly for effect.

THIS SENTENCE, however, will draw the readers’ eye with an improper use of letter-case and peculiar choice of punctuation! As this sentence is read it will be clear that everyone completely understands the importance of the perfect headline and this sentence will nary need to explain anything else.

This is the second-to-last sentence; does it include a semicolon and ask if it’s time for this post’s call to action?

This is the last sentence, and it creates a timeless sense that today’s post will remain with its readers forever in addition to encouraging them to accomplish something immediately after reading it.

This isn’t really a sentence, but it does deliver photocred for the featured image to: ME.

Comments (6)

  1. Pingback: This is Where the Perfect Headline Goes | Vancouver Copywriting - Inbound.org

  2. This is the first sentence of the first comment on the perfect post, it complements the author for their insight and thanks them for writing the post.

    However this is where the off topic point is made. The nature of the point depends on the commenter’s background, it doesn’t mean to be rude but it comes across that way because the author is a bit clumsy, or perhaps not a professional copywriter. While jeopardising the rest of the comment thread it does offer the opportunity for an excellent reply acknowledging the commenter and getting the thread back on topic, encouraging more comments from other more constructive users.

  3. Haha, Andrew, this is brilliant. Thanks so much for commenting! You’ll forgive me if I type out a response like a normal writer, rather than attempting to keep whatever style this post was written in.

    My thinking when writing this post was to produce a comment on the so-called “perfect headline” and its ability to drive the perfect post. In doing so I was writing to a specific group: copywriters and content marketers who get sick of seeing the same rules plastered all over the internet.

    This blog is an outlet, at times (probably too often) for my creativity and and a place where I take risks in my writing, hence the off-beat nature of the article. In short, it’s a confusing post, but that’s sorta the point.

    Did it really confuse you? If so then that’s probably my failing rather than yours.

    Thanks for encouraging comments though, I really appreciate it. Especially since I can write in human-speak :)

  4. Pingback: The Comforting Realities of Universally Appealing Content | Vancouver CopywritingFunction Writing Group

  5. Pingback: Little Rock Copywriter Laura Talley - Research Tactics for Copywriters

  6. Pingback: Famous vs Infamous: Why Small Business Needs Both to Survive (&Thrive)

Leave a Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge