Teaching the Crowd... with BLOGGING!

How to Write Useful Blog Posts (That Don’t Overwhelm Your Audience)

1. Get to the Point

People crave instant knowledge. No one really wants to read a long, drawn-out introduction about the point of your blog post. That’s what your headline is for.

Sure, there are occasions where it’s fun hilarious strategic to flex your copywriting muscles in order to build a story around your post, but that’s not what we’re talking about here.

What will happen if I ignore this rule?

Readers will get bored and your post won’t get read.

We want to inject a healthy blast of useful knowledge straight into our readers’ veins without messing around. Here are three more ways to write blog posts that are easy-to-read, informative and actionable.

2. Keep ’em short

500 words or less? I’m as guilty as anyone for going over the limit from time to time, but it’s crucial to say everything you need to say in as few words as possible.

The benefits to the reader are obvious:

  • They’re finished reading quicker and can move on with their day.
  • Several small bits of information are easier to remember and understand than infrequently written long posts or articles.
What will happen if I ignore this rule?

People might read one long blog post, but then they’ll delete your email newsletter (if they even sign up) immediately as they move on to something more manageable.

3. Offer your take

Like reality television, it’s tough to write completely original blog posts.

This should come as no surprise: if you’re not conducting research, using online tools or borrowing information from other bloggers, then you and your readers are missing out on a lot of valuable education.

However, it’s still important to support your topic with your own unique perspective.

People will remember your blog posts if you:

  • Write with a distinct style.
  • Teach them something new.
  • Deliver a valuable message/lesson/tactic.
What will happen if I ignore this rule?

Your blog posts won’t sink in, and readers won’t be left with a burning desire to return and read your blog again.

4. Bookend your headline with a concise call to action

Before we talk about the almighty call to action, let’s circle back to headlines for a second. Your headline is the reason people are reading your blog post in the first place, right?

Right. The best headlines are:

  • Helpful (how-to’s, step-by-step guides)
  • Urgent (ask a question, indicate immediate knowledge)
  • Emotional (tug at heart-strings/infuse real-life situations into your post)

An effective call to action will answer/summarize/drive home the point of your headline, which is all your audience really needs to remember.

What will happen if I ignore this rule?

Your audience won’t do anything. They won’t subscribe, they won’t comment, they won’t learn.

Without challenging your readers with a simple call to action, your blog post has no real purpose after it’s been read.

There’s a time and a place for in-depth articles. However, if your goal is to teach a specific tactic or method to your audience, then short, helpful, to-the-point blog posts are the way to go.

So tell me, what rules do you follow in order to keep your blog posts on track?

photo credit: Matthew Field via photopin cc

Comments (5)

  1. Hi Kelvin,
    I don’t know how many posts are constructed with the call to action as an explicit answer to the headline, but this is a fairly ingenious way to think about the process. I’m wondering how this generally affects your approach to creating a post and whether you could comment on that approach a bit more not only here but over at BizSugar for the benefit of the entire community.
    Heather Stone recently posted..How to Write Useful Blog Posts (That Don’t Overwhelm Your Audience)My Profile

  2. Pingback: Atmist Blog: 5 Things Your Business Should Consider With Social Media

Leave a Comment

CommentLuv badge