Writing Smart Content Will Impress Smart People, Right?
Writing content to populate a website or sell memberships or fill a brochure is an ironclad way to earn a living, right?
Look, we all know content (the product or service a company sells) is king. Equally important is the manner in which that content is exposed to its target market. Content marketing is rapidly gaining in popularity, so it’s never been more important to aim for a nerve when writing content.
Write content that resonates.
Write content that sticks.
Writing content that’s convincing, honest and well-constructed can mean the difference between a stable, long-term, successful career writing content and a half-assed collection of worthless blog posts.
Intelligent people see right through lazy content. Fortunately, writing smart content that impresses intelligent, resourceful readers doesn’t require a master’s degree in Platology 501.
1. Writing Smart Content Requires Thorough Research
Learn as much as you can about your audience, and then write content that directly impacts their lives.
This may seem contradictory, but when you’re writing content for an intelligent audience, adopt methods and tools that are easy for that audience to digest. Your audience will award you with the all-mighty credibility if you write articles in a suitable manner. Smart people don’t waste time, so craft your strategy to maximize their attention.
*Want credibility? According to Brian Clark, a snippet of hero-worship goes a long way.
2. Don’t Just Write, Teach
Smart people are after one thing above all else: more smartness.
The inverse to writing content that’s simple and easy to digest is to find interesting ways to deliver your content in order to consistently intrigue the smart person’s mind.
Truly bright and well-adjusted people aren’t created overnight, they’re honed over a lifelong desire to better themselves through their thirst for knowledge. You may not have all the answers, but the fact that you’re pushing the conversation forward will appeal to the smart person’s sense of self-worth and ability to ask questions.
Now, if you’re able to write content that answers a brilliant reader’s questions before they can ask them, then you’re on the right path.
3. Stop Writing Unnecessary Content
4. Stop Writing Content That’s Supposed to be Clever
Intelligent audiences don’t appreciate pop-culture references that make you (and you alone) giggle in front of your monitor.
Drop some natural wit into your writing?
Force-feed your audience Anchorman quotes that loosely relate to your field?
I get my fill of laughs reading The Onion every day, but I get annoyed when my daily inbound marketing education is interrupted by un-timely or distasteful humour.
So, all that being said, I’m not paid to write Function’s blogs, so I allow myself to be creative and free-flowing. If funny nonsense flows (I’m still so proud of this), then I’m alright with it, and apparently so is my growing list of subscribers. The key is to adapt your specific writing style with the needs and preferences of your audience.
Do you want more smart people to read your work? If you do, then write content that’s rich on research, delivers education and cuts out the excess fluff.