Copywriting & Content Marketing Blog
(Part 1) How to be a Paid Freelance Copywriter in 6 Months
Getting paid to be a freelance copywriter is a wonderful gig: you get exclusive access to great parties your own bathroom, no one steals your sandwiches out of the fridge, and best of all, you don’t have to wear pants.…
How to Write Radical Headlines Without Even Trying
If you’re anything like me, you’ve gone through the five clinical stages of grief when trying to decide on an appropriate headline for an article, blog post or obituary: This is the greatest headline ever! OH GOD CRIPPLING DOUBT This…
5 Reasons Why Blogging Ain’t Pointless
We’ve talked a lot about blogging as a specific content marketing tool over the last month or so, and much of our conversation has revolved around the power of copywriting and other creative forms of content as a means of…
How to Write Useful Blog Posts (That Don’t Overwhelm Your Audience)
1. Get to the Point People crave instant knowledge. No one really wants to read a long, drawn-out introduction about the point of your blog post. That’s what your headline is for. Sure, there are occasions where it’s fun hilarious…
Why I No Longer Plan Content Months in Advance
This post will be easy to read. I know there are a lot of bloggers, content creators, inbound marketers and other creative types out there who plan content within well-organized, thoughtful strategies months in advance, and it works perfectly well…
Creative Content vs SEO Warlocks & Evil Blogging Dragons
Legend hath tell of wicked souls, Wizards of malice, centuries old. While hushed whispers hint at a fiery beast, Arrived to burn, & upon our intellect: feast! - a handsome minstrel. Upon victory over the Knight of Social Media (the…
Why Methinks Creative Content Shall Forever Remaineth Thy King
“Gather round, for the moon is nigh, to sing of creation from a window on high. Creation of words and an artisan’s craft, and never ye think our hero be daft.” - a lowly minstrel. From beyond the gloomy gray…
How to Stop Making the Same Stupid Mistakes, Stupid
One time my three year-old niece and I were enjoying a quiet, sunny afternoon on the deck. Always looking to push the envelope, my niece was standing on top of a rickety, small plastic chair in order to see over…