Category Archives: Business
How to Stop Making the Same Stupid Mistakes, Stupid
One time my three year-old niece and I were enjoying a quiet, sunny afternoon on the deck. Always looking to push the envelope, my niece was standing on top of a rickety, small plastic chair in order to see over…
Getting Noticed: The Content Marketing Cheat-Sheet
Let’s suspend reality for a minute and compare content marketing to building a city. This is part five in the Impact Writing for Growing Business series. Read part one. The city is thriving, building upon itself story by storey and…
Your Small Business Blog: What’s The Point?
Building your small business can take some time, but during that time there’s a lot you can learn about your company and the work you’re doing: What your small business is good at. What your small business needs to improve…
The Four Essential Building Blocks of Growing Companies
Have you ever been sitting in your office admiring the pretty tiger-lilies on your desk and appreciating the crude (yet somehow brilliant) drawing of a horse/duck pinned to the soft carpeted wall of your cubicle that your ten year-old drew last…
Famous vs Infamous: Why Small Business Needs Both to Survive (& Thrive)
We all know someone famous. Writers, designers, bands, artists, photographers, creators – each of us holds dear a collection of influential creators and/or businesses who deliver consistently strong results and keep us coming back for more. Consider the different companies you…
How Content Creators Wear Their Client’s (& their Client’s Clients’) Shoes
Content creators and content marketers are bound by the content they create. Makes sense, right? The style, method and process of creating content online all have a large say in the eventual message that content delivers. The simple fact of…
The Most Important Writing Tool Ever
Look for solutions rather than excuses. Writing tools come in all shapes and sizes. Most are practical tips or tricks that copywriters, bloggers, authors and journalists use to improve their writing skills. Practical writing tools are the building blocks of…
Successful Online Content Planning in 45 Sure-Fire Bullets
Publishing your company’s content online and publishing successful online content are two very different entities – anyone can set up a WordPress blog for their business (which is awesome, don’t get me wrong), but it takes a great deal of…