Category Archives: Client Relationships
Your Small Business Ain’t Growing Without Delegating These Responsibilities
Huzzah! Your startup is off the ground, your small business is poised to enjoy healthy growth, and your office is filled with positive vibes. When suddenly, from out of nowhere, the phone rings… …And everybody just looks at you. “This isn’t…
The Four Essential Building Blocks of Growing Companies
Have you ever been sitting in your office admiring the pretty tiger-lilies on your desk and appreciating the crude (yet somehow brilliant) drawing of a horse/duck pinned to the soft carpeted wall of your cubicle that your ten year-old drew last…
The World’s Simplest B2B Copywriting Process
Content creators like to make grandiose statements like “I know where Elvis lives!” or “I have the secret to the world’s simplest copywriting process!” Exactly half of these statements turn out to be true. It’s science. Copywriters, graphic designers, bloggers,…
How Content Creators Wear Their Client’s (& their Client’s Clients’) Shoes
Content creators and content marketers are bound by the content they create. Makes sense, right? The style, method and process of creating content online all have a large say in the eventual message that content delivers. The simple fact of…
The Most Important Writing Tool Ever
Look for solutions rather than excuses. Writing tools come in all shapes and sizes. Most are practical tips or tricks that copywriters, bloggers, authors and journalists use to improve their writing skills. Practical writing tools are the building blocks of…
Why Your Business Should Hire a Professional Copywriter
Hiring a professional copywriter to craft compelling copy for your business is a huge advantage in the world of online marketing. Do you have a product or service that helps people? Are you confident in that service, but don’t possess…
What Star Trek Taught Us About Content Development (Part 4)
Content development is an important lesson that I first learned from watching Star Trek: The Next Generation. If dweebs like Wesley Crusher can use their sizeable brains instead of their feeble muscles to warp the Enterprise to Romulus and back,…
How to Make Business Contacts in a New City
This is a guest post from the talented Laura Talley. One of the oft-touted benefits to a freelance career is the ability to work anywhere, but the truth is a little more complicated. This is true if you are writing…