Category Archives: Content Marketing
(Part 1) How to be a Paid Freelance Copywriter in 6 Months
Getting paid to be a freelance copywriter is a wonderful gig: you get exclusive access to great parties your own bathroom, no one steals your sandwiches out of the fridge, and best of all, you don’t have to wear pants.…
5 Reasons Why Blogging Ain’t Pointless
We’ve talked a lot about blogging as a specific content marketing tool over the last month or so, and much of our conversation has revolved around the power of copywriting and other creative forms of content as a means of…
Why I No Longer Plan Content Months in Advance
This post will be easy to read. I know there are a lot of bloggers, content creators, inbound marketers and other creative types out there who plan content within well-organized, thoughtful strategies months in advance, and it works perfectly well…
Creative Content vs SEO Warlocks & Evil Blogging Dragons
Legend hath tell of wicked souls, Wizards of malice, centuries old. While hushed whispers hint at a fiery beast, Arrived to burn, & upon our intellect: feast! - a handsome minstrel. Upon victory over the Knight of Social Media (the…
How to Stop Making the Same Stupid Mistakes, Stupid
One time my three year-old niece and I were enjoying a quiet, sunny afternoon on the deck. Always looking to push the envelope, my niece was standing on top of a rickety, small plastic chair in order to see over…
Getting Noticed: The Content Marketing Cheat-Sheet
Let’s suspend reality for a minute and compare content marketing to building a city. This is part five in the Impact Writing for Growing Business series. Read part one. The city is thriving, building upon itself story by storey and…
Aim Higher: From Entrepreneur to Business Success Story in 3 Steps
Are you sick and tired of being an entrepreneur? Oh sure, you didn’t have to put on pants today, you own stock in a Columbian-based coffee emporium and your seven cats all have office responsibilities that are integral to the…
Your Small Business Ain’t Growing Without Delegating These Responsibilities
Huzzah! Your startup is off the ground, your small business is poised to enjoy healthy growth, and your office is filled with positive vibes. When suddenly, from out of nowhere, the phone rings… …And everybody just looks at you. “This isn’t…