Category Archives: Content
Why I No Longer Plan Content Months in Advance
This post will be easy to read. I know there are a lot of bloggers, content creators, inbound marketers and other creative types out there who plan content within well-organized, thoughtful strategies months in advance, and it works perfectly well…
Creative Content vs SEO Warlocks & Evil Blogging Dragons
Legend hath tell of wicked souls, Wizards of malice, centuries old. While hushed whispers hint at a fiery beast, Arrived to burn, & upon our intellect: feast! - a handsome minstrel. Upon victory over the Knight of Social Media (the…
Why Methinks Creative Content Shall Forever Remaineth Thy King
“Gather round, for the moon is nigh, to sing of creation from a window on high. Creation of words and an artisan’s craft, and never ye think our hero be daft.” - a lowly minstrel. From beyond the gloomy gray…
How to Stop Making the Same Stupid Mistakes, Stupid
One time my three year-old niece and I were enjoying a quiet, sunny afternoon on the deck. Always looking to push the envelope, my niece was standing on top of a rickety, small plastic chair in order to see over…
Getting Noticed: The Content Marketing Cheat-Sheet
Let’s suspend reality for a minute and compare content marketing to building a city. This is part five in the Impact Writing for Growing Business series. Read part one. The city is thriving, building upon itself story by storey and…
Famous vs Infamous: Why Small Business Needs Both to Survive (& Thrive)
We all know someone famous. Writers, designers, bands, artists, photographers, creators – each of us holds dear a collection of influential creators and/or businesses who deliver consistently strong results and keep us coming back for more. Consider the different companies you…
The World’s Simplest B2B Copywriting Process
Content creators like to make grandiose statements like “I know where Elvis lives!” or “I have the secret to the world’s simplest copywriting process!” Exactly half of these statements turn out to be true. It’s science. Copywriters, graphic designers, bloggers,…
How Content Creators Wear Their Client’s (& their Client’s Clients’) Shoes
Content creators and content marketers are bound by the content they create. Makes sense, right? The style, method and process of creating content online all have a large say in the eventual message that content delivers. The simple fact of…