Category Archives: Copywriting
(Part 1) How to be a Paid Freelance Copywriter in 6 Months
Getting paid to be a freelance copywriter is a wonderful gig: you get exclusive access to great parties your own bathroom, no one steals your sandwiches out of the fridge, and best of all, you don’t have to wear pants.…
5 Reasons Why Blogging Ain’t Pointless
We’ve talked a lot about blogging as a specific content marketing tool over the last month or so, and much of our conversation has revolved around the power of copywriting and other creative forms of content as a means of…
How to Write Useful Blog Posts (That Don’t Overwhelm Your Audience)
1. Get to the Point People crave instant knowledge. No one really wants to read a long, drawn-out introduction about the point of your blog post. That’s what your headline is for. Sure, there are occasions where it’s fun hilarious…
Why I No Longer Plan Content Months in Advance
This post will be easy to read. I know there are a lot of bloggers, content creators, inbound marketers and other creative types out there who plan content within well-organized, thoughtful strategies months in advance, and it works perfectly well…
Creative Content vs SEO Warlocks & Evil Blogging Dragons
Legend hath tell of wicked souls, Wizards of malice, centuries old. While hushed whispers hint at a fiery beast, Arrived to burn, & upon our intellect: feast! - a handsome minstrel. Upon victory over the Knight of Social Media (the…
The World’s Simplest B2B Copywriting Process
Content creators like to make grandiose statements like “I know where Elvis lives!” or “I have the secret to the world’s simplest copywriting process!” Exactly half of these statements turn out to be true. It’s science. Copywriters, graphic designers, bloggers,…
How Magnetic Writers Tell Stories in Real Copy
Writers tell stories. It’s as simple as that, right? We’re about to find out, so let’s get started. Trying to define what exactly writers do other than drink coffee and yell at people on the street all day is a…
How to Create a Perfect Blog Post in 6 Steps (Infographic)
The demands on the modern blogger are several – kids, regular jobs, social lives, sleeping (what’s that?) – therefore it’s easy to miss crucial details when trying to write and publish new blog posts on a consistent basis. That’s why…